Traffic updates are the most engaging content on radio!
With CTN you can impact decisions and change behavior with relevancy and immediacy of the traffic report medium.
Talk to your clients when they are most engaged with relevant traffic content.
- Large audience, 94% of commuters listen to traffic reports in the car
- Engaged audience, 28% higher engagement levels during the traffic reports
- National radio coverage to achieve unrivalled reach.
- Your ad is the only commercial in the traffic report, stand alone in content.
- CTN ads are rotated to ensure coverage across every station delivering effective reach and frequency.
- Your commercial is 10 seconds (approx. 30 words), neuro science has proven this is most effective for higher levels of engagement.
- Available on a national, regional or market by market basis.
- Run different creative on a market by market basis within the network.
- CTN traffic reports cover all radio formats.